Web Activity

Port_worx
Level 1

Web Activity

Hi all,

is it possible to measure how long do leads stay on our website and how many pages did they visit?

Thanks,

5 REPLIES 5
SanfordWhiteman
Level 10 - Community Moderator

Re: Web Activity

Out-of-the-box, Munchkin doesn't record factors like "time on page" or "visit length".

While it's possible (to a degree) to augment Munchkin to log this kind of stuff, it's more sensible to use a different analytics package (Clicky, et al.) that does it natively.

Port_worx
Level 1

Re: Web Activity

Thank you so much how about integrating it on google analytics?

I jsut read this but i dont really understand yet if this is the same.

https://nation.marketo.com/community/champion/blog/2016/06/08/google-analytics-and-marketo-events-an...

Thank you so much Sanford you the best.

SanfordWhiteman
Level 10 - Community Moderator

Re: Web Activity

Thank you so much how about integrating it on google analytics?

 

I jsut read this but i dont really understand yet if this is the same.

Right, in that article Courtney's letting GA gather the metrics, then pulling the aggregate numbers into Marketo lead fields via webhook.

This is an awesome way to enrich known leads in Marketo without having to extend Munchkin to gather the data.

But I'm not sure that's the best way to crunch the data overall -- rather, simply leaving it in GA (or Clicky, or any app) allows you to see the anonymous and associated sessions side by side. Depends on what you want to do with it.

Gursimran_Chand
Level 3

Re: Web Activity

For your question, you can get everything with RTP (Real Time Personalization). This comes under Web-Personalization.

See this post: https://nation.marketo.com/docs/DOC-3445-web-personalization-rtp-how-visit-duration-is-calculated-in...

SanfordWhiteman
Level 10 - Community Moderator

Re: Web Activity

Well yes, but that's an add-on product.