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Using "buttons" in SDR automated emails - thoughts?

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Level 7 - Champion Alumni

Using "buttons" in SDR automated emails - thoughts?

I saw this tactic used before and really liked it, some companies were doing it, and then I haven't seen anything in a while.

The idea is that the SDR email is a personal note, but has buttons such as "Yes, I'd Like to See a Demo" and "No, Not Right Now" .

Which is more convenient for the recipient but also hints that the email is probably automated and not from a real person.

I'm looking forward to testing this in small batches at first, but am keen to hear if others have had success with it, and what buttons/calls to action have been used.

Thanks!

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Level 5

Re: Using "buttons" in SDR automated emails - thoughts?

Tried something  similar - a 'book an appointment' button. A/B tested that against a simple 'book an appointment' link within test, and got to statistically significant results that the simple link won hands-down. My guess was that it looked too automated, and most people knew it wasn't from a rep. Whatever the case, the button lost in our test!

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Level 5

Re: Using "buttons" in SDR automated emails - thoughts?

Tried something  similar - a 'book an appointment' button. A/B tested that against a simple 'book an appointment' link within test, and got to statistically significant results that the simple link won hands-down. My guess was that it looked too automated, and most people knew it wasn't from a rep. Whatever the case, the button lost in our test!

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Level 7 - Champion Alumni

Re: Using "buttons" in SDR automated emails - thoughts?

Thanks for the insight David. I'll try to test as well button vs link.

Re: Using "buttons" in SDR automated emails - thoughts?

Interesting insight, thanks for sharing David.