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Using a token URL as trigger for smart campaign

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Anonymous
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Using a token URL as trigger for smart campaign

I haven't been able to use my text token URL as a trigger for  'Clicked Link in Email' in my Smart Campaign. I'm using the suggested token format for URLs (use http:// in the email itself, only include the rest of the URL in the text token). The token link appears in the drop down list (http://{{token}}), but it does not cause an action. I'm trying to change the Program Status based on the lead clicking the token in the email. Is this set up incorrectly?

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Marketo Employee

Re: Using a token URL as trigger for smart campaign

Hey Hunter,

I'm not sure if I'm reading your issue correctly but is sounds like you're trying to match the Link parameter to the text of the token.  The trigger doesn't capture the name of the token, it captures the actual resolved text.  So if your link is http://{{my.Link}} but it resolves to http://www.example.com, the http://www.example.com is what you will need to use in your trigger to pick up clicks to this link.  Let me know if I'm off base here.

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Marketo Employee

Re: Using a token URL as trigger for smart campaign

Hey Hunter,

I'm not sure if I'm reading your issue correctly but is sounds like you're trying to match the Link parameter to the text of the token.  The trigger doesn't capture the name of the token, it captures the actual resolved text.  So if your link is http://{{my.Link}} but it resolves to http://www.example.com, the http://www.example.com is what you will need to use in your trigger to pick up clicks to this link.  Let me know if I'm off base here.

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Level 10 - Champion Alumni

Re: Using a token URL as trigger for smart campaign

@kenny you are right.

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Level 3

Re: Using a token URL as trigger for smart campaign

Trying to do the same thing - so are we saying in the SmartList Trigger I have to hardcode the full url? Is that the only way this will work? What I'd like to do is in the Trigger use Link is: https://{{my.Token XYZ URL}}

Hardcoding the full url works but trying to combine with a token (which would be ideal) I can't seem to get to work - not sure if it isn't supposed to work at all in a trigger or in what weird combo I need to set it up for it work...