Using Marketo to target users on Linkedin with Ads?

Anonymous
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Using Marketo to target users on Linkedin with Ads?

Hi all!

This Internet Retailer article says that we can use Marketo to target users on Linkedin with ads.  Anyone know how to do that?

tks

http://www.internetretailer.com/2014/09/09/linkedin-becomes-more-effective-b2b-marketing-tool
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Anonymous
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Re: Using Marketo to target users on Linkedin with Ads?

I believe this is the integration the article is referrring to:

http://launchpoint.marketo.com/hoosh-marketing/1228-linkedin-integration-for-marketo/
Level 10

Re: Using Marketo to target users on Linkedin with Ads?

That's a pretty cool integration

If you are just using ads though, you can use Marketo Landing Pages and URL parameters in your linkedin ads and then collect that data into Marketo. No integration required.