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Using Doubleclick click trackers on email links

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Anonymous
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Using Doubleclick click trackers on email links

Hi there. We've been having issues getting Doubleclick (DCM) click trackers to work when the Marketo token (mkt_tok) is enabled. We've tried both dynamic and static click tags but these all resolve in aspxerrorpath or error pages when clicked within an email.

The only way the click trackers work is when we disable mkt_tok tracking. However this isn't ideal as we'd like to be able to track on-site behaviour!

Has anyone had a similar issue and is able to shed some light into how they've fixed this?

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Level 10 - Community Moderator

Re: Using Doubleclick click trackers on email links

(You don't have to @ me on a new thread. I'm always on here. )

Try this:

  1. turn off mkt_tok (using the checkbox)
  2. change the URL to look like this:

https://ad.doubleclick.net/ddm/clk/405169999;20536999;g?https://www.example.co.nz/life-insurance/?mk...

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Level 10 - Community Moderator

Re: Using Doubleclick click trackers on email links

Please provide a sample failing URL.

There's almost always a workaround for such things, but I need to see your specific case.

The first thing you should try is using a redirector page instead of going directly to the DCM tracker. Then the DCM tracking URL will not have the mkt_tok (neither will the final destination page), but the session will already have been associated via the initial redirector page (which does have the mkt_tok).

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Anonymous
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Re: Using Doubleclick click trackers on email links

Sanford Whiteman

Here is the Marketo tracked URL (within an email) -

Here is the URL without mkt_tok enabled (within an email) -

This is the Doubleclick click tag -

Thanks!

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Level 10 - Community Moderator

Re: Using Doubleclick click trackers on email links

(You don't have to @ me on a new thread. I'm always on here. )

Try this:

  1. turn off mkt_tok (using the checkbox)
  2. change the URL to look like this:

https://ad.doubleclick.net/ddm/clk/405169999;20536999;g?https://www.example.co.nz/life-insurance/?mk...

View solution in original post

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Anonymous
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Re: Using Doubleclick click trackers on email links

Thanks Sanford! It worked.

But does including ?mkt_tok=##MKT_TOK## allow the same functionality as having mkt_tok enabled? I'm guessing it does.

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Level 10 - Community Moderator

Re: Using Doubleclick click trackers on email links

Yes, it does the same thing. It gives more control over URL placement.

Note that this is actually DoubleClick being broken, not Marketo, since even when the URL-within-the-URL is properly encoded (which you aren't doing) it doesn't work.

Please mark my previous response Correct, thanks.

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Anonymous
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Re: Using Doubleclick click trackers on email links

Thanks Sanford! Last request. Are you able to please mask or remove the URL on your response? Just a bit cautious about the clicks/traffic from this post the adserver could track (probably won't amount to much but just wanted to be extra cautious).

Cheers,

Keila