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Users changing their email address on unsubscribe page

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Level 4

Users changing their email address on unsubscribe page

Hello - we recently changed our unsubscribe process from a single-opt out to a preference center where users can check what type of content they are receiving. On this new page, there is a textbox that populates the users email address. We are finding that a good chunk of people are modifying their email addresses here, which is causing the system to create new users with only email addresses.

 

How can we prevent this from happening/what is best practice? Does it make sense to block the email field so that it's read-only?

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Level 7

Re: Users changing their email address on unsubscribe page

if what you're annoyed with is new leads (technically duplicates) being created and not the fact that email addresses are being updated, use a proxy field.

 

If you don't want email addresses being changed, print the token as rich text and not part of the form. You don't need the email address field in a form for it to submit as the currently cookied known visitor.

 

On my preference page, I gate it with dynamic content so that if anyone isn't known, the form is destroyed and they get a message saying they didn't access the page from an email and then get redirected to our homepage.

 

 

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Level 7

Re: Users changing their email address on unsubscribe page

if what you're annoyed with is new leads (technically duplicates) being created and not the fact that email addresses are being updated, use a proxy field.

 

If you don't want email addresses being changed, print the token as rich text and not part of the form. You don't need the email address field in a form for it to submit as the currently cookied known visitor.

 

On my preference page, I gate it with dynamic content so that if anyone isn't known, the form is destroyed and they get a message saying they didn't access the page from an email and then get redirected to our homepage.

 

 

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Re: Users changing their email address on unsubscribe page

A less technical option is to let them be created, then run a smart list subscription monthly to send you a list of those people, and you go in and manually delete them. Thats what we're doing right now.