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User Analytics

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Anonymous
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User Analytics

Is there a way to look at the analytics of the users we send emails to? For example, their browsers, email platforms, desktop vs. mobile, etc.?

Thank you!

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Level 7

Re: User Analytics

Emily, you can get this data via Smart Lists:

Desktop Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note mobile, tablet and smart tv Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on (this list is unique to your Marketo instance and is populated when at least 1 person Opens it on that device). Common ones we have are:
    1. Linux - FY16
    2. MacOSX - FY16
    3. Windows Desktop - FY16

Mobile Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note desktop, tablet and smart tv Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on. Common ones we have are:
    1. Andriod

    2. Bada (Samsung OS)

    3. Galaxy Note

    4. iOS

    5. is Mobile

    6. RIM OS (Blackberry)

    7. Symbian OS

    8. SymbianOS

    9. WAP

    10. Windows Phone 7

    11. Windows Phone 8

    12. Windows Phone OS

Please note this is a better solution to get specific devices rather than using the Constraint of "Is Mobile Device".

Tablet Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note desktop, mobile and smart tv Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on. Common ones we have are:
    1. Galaxy Tab
    2. HP TouchPad
    3. iOS iPad
    4. Kindle Fire
    5. PlayBook
    6. Regza AT300
    7. RIM OS Tablet (Blackberry)
    8. Sony Tablet S
    9. Surface

Smart TV Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note desktop, mobile and tablet Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on. We only have one so far in this category:
    1. WebOS (LG)

I hope this is of some help.

View solution in original post

2 REPLIES 2
Highlighted
Level 7

Re: User Analytics

Emily, you can get this data via Smart Lists:

Desktop Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note mobile, tablet and smart tv Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on (this list is unique to your Marketo instance and is populated when at least 1 person Opens it on that device). Common ones we have are:
    1. Linux - FY16
    2. MacOSX - FY16
    3. Windows Desktop - FY16

Mobile Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note desktop, tablet and smart tv Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on. Common ones we have are:
    1. Andriod

    2. Bada (Samsung OS)

    3. Galaxy Note

    4. iOS

    5. is Mobile

    6. RIM OS (Blackberry)

    7. Symbian OS

    8. SymbianOS

    9. WAP

    10. Windows Phone 7

    11. Windows Phone 8

    12. Windows Phone OS

Please note this is a better solution to get specific devices rather than using the Constraint of "Is Mobile Device".

Tablet Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note desktop, mobile and smart tv Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on. Common ones we have are:
    1. Galaxy Tab
    2. HP TouchPad
    3. iOS iPad
    4. Kindle Fire
    5. PlayBook
    6. Regza AT300
    7. RIM OS Tablet (Blackberry)
    8. Sony Tablet S
    9. Surface

Smart TV Opens

  1. Create a new Smart List
  2. Drag in Opened Email
  3. For Email, select is any
  4. Put a date range in (optional)
  5. Click Add Constraint and add Platform (please note desktop, mobile and tablet Platforms are included in this list too)
  6. Click the dropdown to see what Platforms people have opened an email on. We only have one so far in this category:
    1. WebOS (LG)

I hope this is of some help.

View solution in original post

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Level 10 - Champion Alumni

Re: User Analytics

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