User Analytics - measuring opens via mobile device

User Analytics - measuring opens via mobile device

I'm looking to identify the opens via (any) mobile device so I can define a ratio of opens via mobile vs. overall opens.

Can you tell me if by adding the "Is Mobile Device" will capture all opens via a mobile device or do I need to drill down further?

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I ran across this article:

https://nation.marketo.com/message/125207#comment-125207

Thank you.

4 REPLIES 4
Anonymous
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Re: User Analytics - measuring opens via mobile device

a simpler way to maybe answer this is by looking at the email insight report. it will show you open/clicks by mobile vs desktop and ios vs android.

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Re: User Analytics - measuring opens via mobile device

Thank you Joshua,

In terms of defining all mobile devices that opened would you say it's the total opens less the "Desktop" device?

I'm just unclear what the definitions for all of the Drivers that show up in the Email Insights report.

Thank you.


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Re: User Analytics - measuring opens via mobile device

Hi Jamie -- if you click on "Device OS" in the right-most column from your screenshot, the report graph will filter to show your metrics broken out by OS. 

You can also do this by clicking the "By..." dropdown above the chart and selecting either "Device Type" (to see Desktop vs Mobile vs Tablet) or "Device OS" (to see Windows vs OSX vs iOS vs Android).

Double-check the filters in your report to make sure you aren't accidentally excluding anything.

Re: User Analytics - measuring opens via mobile device

I'll check that but would you consider "other" to be mobile device as well?