Unsubscribe and email opt out

Anonymous
Not applicable

Unsubscribe and email opt out

Hi all,

  I'm trying to understand the relationship between unsubscribing a person in Marketo and whether there is any effect on the standard SFDC field "Email Opt Out". For example, when someone unsubscribes in Marketo, does the email opt in field eventually become true? And vice-versa, can we unsubscribe someone in Marketo by clicking the email opt in field in SFDC so that it synches back to Marketo to unsubscribe that person?

I was told by a consultant that this was true, that unsubscribing in Marketo is directly related to the email opt out field, but I haven't actually confirmed.

Does anyone know? Thanks.

3 REPLIES 3
SanfordWhiteman
Level 10 - Community Moderator

Re: Unsubscribe and email opt out

Yes the Marketo Unsubscribe system field and the SFDC Email Opt Out system field are mapped by default.

Of course if you are using methods other than the single Unsubscribed field to manage a range of subscriptions, you need a similar custom field schema on the SFDC side.

Anonymous
Not applicable

Re: Unsubscribe and email opt out

Another quick question, when you unsubscribe someone, is that just the marketing emails? Do they still receive operational emails? Thanks

Justin_Cooperm2
Level 10

Re: Unsubscribe and email opt out

Yes