Unsubscribe Numbers Differing In "Email Performance Report" and "Email Insights - Sends"

Highlighted
Level 1

Unsubscribe Numbers Differing In "Email Performance Report" and "Email Insights - Sends"

Hello, I am seeing differing numbers in the reporting of Unsubscribes between two ways of reporting on emails.

 

Option #1 - We used Email Performance report to look at the metrics. If you look at the Number of Unsubscribes for the email sent on July 14th the # of unsubscribes is 65.

Email Performance ReportEmail Performance Report

Option #2 - We used Email Insights & then clicked Sends to view results of the same email, which had a subject line test. If you look here there are only 39 unsubscribes reported.

Email Insights & AnalyticsEmail Insights & Analytics

 

Any idea where there is a discrepancy? Only idea I have is that the Email Performance report records how many people click the ubsubscribe button in the actual email. But then the Email Insights report only records people that actually went through with unsubscribing. Any idea on if that is true or which other scenario it is?

 

Thanks for the help!

4 REPLIES 4
Highlighted

Re: Unsubscribe Numbers Differing In "Email Performance Report" and "Email Insights - Sends"

Hi @WestChris - 

 

There are a couple things you will need to check to see why this is happening. 

 

First, in the second screenshot (which is the Email Program Dashboard by the way, not Email Insights) you are looking at the test view of the dashboard. The test view only displays data from the "send test" phase, not the "send winner" phase. You can see the total view of the send ("send test" + "send winner") by clicking at the top of the dashboard where it says "test view". 

 

Second, be sure to double check the time frame of both reports. In the screenshot, the dashboard is showing you a timeframe of three days but I can't tell what timeframe you have set for the email performance report - it usually defaults to 7 days. 

Highlighted
Level 1

Re: Unsubscribe Numbers Differing In "Email Performance Report" and "Email Insights - Sends"

Hi @Tracey_Bartz1  thanks for a response!

 

Followups to your points:

  1. I see what you mean about the "Test View"; however, in my case I am pretty sure I am already receiving all of the data for two reasons:
    1. 1st being if I click the "Test View" I don't see the option to select "send test" + "send winner".
      1. image.png
    2. if I look at the numbers compared to the email performance report all other numbers are very close to being the same, such as the # delivered is off by only one.  So I feel I am getting the correct send information there.
  2. I see now about the timeframe for the dashboard being set to 3 days. Is there a way to make the Test View be longer? I believe this is the issue now that you brought it to my attention....  I can at least click the "None" view in the drop down on "Test View". This then shows me the exact same data as I am receiving in the "Email Performance Report"; however, I cannot see it for each subject line...
    1. image.png

 

Thanks!

Highlighted

Re: Unsubscribe Numbers Differing In "Email Performance Report" and "Email Insights - Sends"

Hi @WestChris.

 

We usually have a lot of inaccurate data between Email Insights and the actual data from the email program.

Basically every time we open a support ticket and after a few days they "fix" it somehow until the details are the same.

 

Ronen Wasserman
Highlighted
Level 1

Re: Unsubscribe Numbers Differing In "Email Performance Report" and "Email Insights - Sends"

Thanks @Ronen-Was-SRpro will look into opening up a support ticket if this can't be figured out.