Unique email is used across multiple business unit..

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Unique email is used across multiple business unit..

I would like to know how is anyone solving this issue :- 1 customer with unique email address being the identifier in Marketo is used across in marketing activities across multiple business units or divisions.

How can we create a 1 to 1 relationship on the campaign interaction with them as Marketo takes the latest activity of the customer and updates in Marketo.

Love to hear how to problem solve this situation.

Thanks

1 REPLY 1
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Level 10 - Community Moderator

Re: Unique email is used across multiple business unit..

Search the Nation for "compound dedupe" to see the pros, cons, and gaps of having Marketo enable a compound dedupe key (consisting of Email Address and one other field) for your instance.