Unique URLs in emails

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Unique URLs in emails

Hi,

I am trying to send out an email with a link to a survey in it.

The survey link is unique to each person.

So, I created a custom field in Marketo and called it 'Survey Link'

I then uploaded my list. It worked - when I go into a specific contact I can see their unique survey URL populated for the 'Survey Link' field.

I then added the '{{lead.Survey Link:default=edit me}}' token in the email.

It's not working when I send myself a sample. What am I doing wrong?

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5 REPLIES 5
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Re: Unique URLs in emails

Did you enter your email address in the "Send To:" field of the send sample window? If so, that will only send the default email to yourself. Instead, either add yourself as a lead and select your email under "Lead:" or select another lead with the survey link populated and enter their email in "Lead:". This allows you to preview the email as if you were that lead with populated tokens.

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Re: Unique URLs in emails

Hi! Thanks for getting back to me. I chose a lead from the drop down.

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Re: Unique URLs in emails

And did that lead have the survey link field populated? And the sample email sent to you still did not have the token?

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Re: Unique URLs in emails

Yes, the lead had that field populated and it still didn't work.

But I just sent myself a sample again this morning and it did work. I didn't make any changes from yesterday. Hmm...

Could it be that when you create a new custom field it takes time for it to be 'usable' ?

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Level 10 - Champion Alumni

Re: Unique URLs in emails

If you find this not working consistently, it's best if you don't include the "http(s)" protocol in the field.  Instead, hard-code this as follows:

https://{{lead.Survey Link}}