Hello! We are experimenting with ungating top of the funnel content on our website. Bottom of the funnel content will remain gated.
Does anyone know of any tracking software that plugs into Marketo for ungated content? Is there anything in the marketplace that can help us track leads for ungated content? Any suggestions or best practices?
Marketo can report visit even to ungated content as long as the lead has a cookie and was identied previously with a form. You could create a smart camapign that listents to visits to some ungated content and trigger actions accordingly.
Chris, you could also consider using Forms 2.0 functionality here, and making the content ungated for known records, and unknown records would need to fill in a form to get the content. You can set this up right in Forms 2.0, where you display something custom for known records.
As people have mentioned, Marketo will track your users if munchkin is installed. You could look for the URL of your thank you page or PDF itself using the "Visits web page" filter to look for folks that have "converted".