Ungated versus Gated Content

Anonymous
Not applicable

Ungated versus Gated Content

Hello! We are experimenting with ungating top of the funnel content on our website. Bottom of the funnel content will remain gated.

Does anyone know of any tracking software that plugs into Marketo for ungated content? Is there anything in the marketplace that can help us track leads for ungated content? Any suggestions or best practices?

Thanks for you help,
Chris
Tags (1)
7 REPLIES 7
Josh_Hill13
Level 10 - Champion Alumni

Re: Ungated versus Gated Content

What do you want to track? GA and Marketo can track clicks on the content or visits to the site.
Anonymous
Not applicable

Re: Ungated versus Gated Content

Marketo can report visit even to ungated content as long as the lead has a cookie and was identied previously with a form.  You could create a smart camapign that listents to visits to some ungated content and trigger actions accordingly.

 
Dory_Viscoglio
Level 10

Re: Ungated versus Gated Content

Chris, you could also consider using Forms 2.0 functionality here, and making the content ungated for known records, and unknown records would need to fill in a form to get the content. You can set this up right in Forms 2.0, where you display something custom for known records. 
Shane_Rourke2
Level 2

Re: Ungated versus Gated Content

Do you need to upgrade to use forms 2.0?

Shane Rourke
SanfordWhiteman
Level 10 - Community Moderator

Re: Ungated versus Gated Content

What are you trying to do exactly? (Prob'ly better to open a new thread in any case.) Forms 2.0 is overwhelmingly recommended for all new dev.

Anonymous
Not applicable

Re: Ungated versus Gated Content

As Josh and Fernando mentioned, if you have Munchkin on these pages, then these visits will be tracked. 
Anonymous
Not applicable

Re: Ungated versus Gated Content

As people have mentioned, Marketo will track your users if munchkin is installed. You could look for the URL of your thank you page or PDF itself using the "Visits web page" filter to look for folks that have "converted".