Unable to map custom CRM fields in Marketo webhook

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Unable to map custom CRM fields in Marketo webhook

I'm implementing ZoomInfo and creating a webhook to map the ZoomInfo data to the fields we've created i.e "ZI First Name" so we don't override the data they have inputted themselves in the form. Since you cannot create CRM fields through Marketo, we created them in CRM in the only way possible which is as a custom field. When I set up the webhook, it will only map to standard lead fields and the custom fields we created, although synced, will not pull up as an option. Does anyone know of a work around? It seems this integration works better with Salesforce than CRM and the help document ZoomInfo links to is for Salesforce integration. The CRM integration documentation doesn't exist yet, so I'm hoping I didn't buy a product that doesn't work with CRM!

9 REPLIES 9
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Marketo Employee

Re: Unable to map custom CRM fields in Marketo webhook

This should work fine.  Do you have a screenshot of the field and what shows when you try to set up the request mapping?

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Re: Unable to map custom CRM fields in Marketo webhook

This is the field that was created in CRM and then synced to Marketo. I exported my field list and the Soap API Name is "new_zifirstname".

Field.PNG

When I edit the Response Mappings in the webhook area, and try searching for "new_z" to pull up this field, it does not show up as one of my options. Am I missing a step here?

Reponse Mappings.PNG

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Anonymous
Not applicable

Re: Unable to map custom CRM fields in Marketo webhook

You need to use the Field name not API name. So use ziPersonFirstName

Rajesh Talele

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Re: Unable to map custom CRM fields in Marketo webhook

Thanks, Rajesh. I'm hesitant to use the Field name because this Marketo doc says to use the Soap API name. Am I missing something?

http://developers.marketo.com/webhooks/response-mappings/

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Anonymous
Not applicable

Re: Unable to map custom CRM fields in Marketo webhook

That's right Chelsea.

ziPersonFirstName is the Marketo SOAP API name for that field. Can you try that?

As Sanford said below, 'new_zifirstname' is the CRM API name. That is why it is not working.

Rajesh

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Re: Unable to map custom CRM fields in Marketo webhook

OK, I'll try that. Thanks for your help!

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Level 10 - Community Moderator

Re: Unable to map custom CRM fields in Marketo webhook

I'd maybe say "the Marketo API name, not the CRM nor CRM API names."

Since Marketo has you browse local API names, not friendlies.

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Re: Unable to map custom CRM fields in Marketo webhook

To follow up, I still have not gotten this to work. The field that showed up before was a Marketo field I created, but is not showing up in CRM. The field created in CRM is the one I need, which is not showing up in the fields drop down. Here's another example which does not have one of my test Marketo fields showing up.

Here's the field I synced from CRM:

Revenue field.PNG

Here's a screenshot of no fields showing up in the dropdown when I try to map the field:

revenue no fields.PNG

Here's a screenshot of no fields showing up when I type in the CRM Field Map name:

pastedImage_2.png

Here's what it looks like when I type in a field name and there are corresponding fields to choose from:

pastedImage_3.png

I'm very confused why the fields I have synced from CRM are not showing up in my Response Mapping options!

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Anonymous
Not applicable

Re: Unable to map custom CRM fields in Marketo webhook

Hi Chelsea,

I think the best way would be to chat with Marketo support. They can work with you together in your Marketo instance.

Otherwise,

You may want to see if you can use these following links to 'find' the Marketo API value for that field.

Export a List of All Marketo API Field Names - Marketo Docs - Product Docs

Also / otherwise, try to add 'Import alias' for that field. And then see if you can use that value. Import is not directly related with webhook, but this might be a peculiarity

Edit Field Aliases for List Import - Marketo Docs - Product Docs

regards

Rajesh Talele