UTM params on form submission

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UTM params on form submission

Is there a way to submit utm param values as hidden values on form submission from original referral url, without using javascript? I'm doing below(image) but not catching anything on form submission.

Thank you for your help!utm.PNG

17 REPLIES 17
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Level 10 - Champion Alumni

Re: UTM params on form submission

did you structure your utm and url correctly?

I think Get Value has a diff option there.

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Re: UTM params on form submission

URL is structured like: https://xyz.com/test/marketo/?utm_source=bing&utm_medium=cpc and renders like that

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Level 10 - Champion Alumni

Re: UTM params on form submission

"Get Value" should be "URL Parameter" - not "Referral Parameter".

pastedImage_1.png

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Level 10 - Champion Alumni

Re: UTM params on form submission

Sorry, read your question too fast.  I don't think this is possible without JS.  Seems like most are turning to this code here: MarTech/UTM-Tracking at master · yanirclsr/MarTech · GitHub​ or https://romanoffconsultants.com/solutions/

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Re: UTM params on form submission

Thank you Dan, looks like we will have to implement that js.

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Re: UTM params on form submission

+1 on Dan on this. The original UTMs when the person lands on your web site can only be captured without JS if the Marketo form is on that same first navigation page.

If you want to get the UTM values to persist through the web session and be captured on the second or following page, you will need to store them in cookies or local storage and capture the values from there.

-Greg

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Re: UTM params on form submission

Thanks Greg.

The munchkin code does not track that in the original referral? I thought it would capture the first touch url there.

Our developer is not aboard with using js(citing newer browser policies around tracking) and says Marketo is storing and we should use that than dropping our own cookie.

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Level 10 - Community Moderator

Re: UTM params on form submission

The munchkin code does not track that in the original referral? I thought it would capture the first touch url there.

The Original Referrer is stored on the lead. It isn't stored in the browser (for the obvious reason that the current session may still be anonymous and couldn't possibly know what the value might be once the anonymous session is merged with an already-known lead).

Our developer is not aboard with using js(citing newer browser policies around tracking)

This objection makes no sense. Munchkin already uses JS + cookies for tracking. Adding a persistence layer (and often many such libraries) is normal behavior for a modern website and if the developer doesn't understand that, they should get out of the way.

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Re: UTM params on form submission

Appreciate your input Sanford Whiteman