UTM coding in URL following a web visitor?

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Anonymous
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UTM coding in URL following a web visitor?

Hey everyone,

We use UTM coding in our URLs to track things like people who click to our site from PPC ads. This works wonderfully in Marketo when the lead goes directly from a PPC ad with a UTM coded URL to a page with a form on it and that UTM code is captured in a hidden form.

However, the problem we (Louie Frank , Cam Conrad​and I) are running into is... people don't do that all the time! They like to bounce around a bit and then fill out a form. When they do that, we lose the UTM coding and are not able to know that they came from PPC.

Is anyone else facing this issue? How are you solving it? THANK YOU!

4 REPLIES 4
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Anonymous
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Re: UTM coding in URL following a web visitor?

You could also use the querystring constraint on visited web page. You can identify the utm using the 'contains' operator and capture the information that way.  I have not tried this before but understand it works.  I would love to hear back to see if it works for you.

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Level 10 - Champion Alumni

Re: UTM coding in URL following a web visitor?

There are several threads on this and how to approach the custom javascript to ensure the UTMs are passed properly.

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Anonymous
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Re: UTM coding in URL following a web visitor?

Thank you, Josh Hill . I'll have to search more using the terms you mentioned above.

On an unrelated note, we just hosted our Minneapolis Marketo User Group meeting and our the new users in our area (Chrissy Johnson​) said your content on your website and your responses to these discussions are extremely helpful in getting started. So, a big thank you from up here in Minneapolis!

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Level 7 - Champion

Re: UTM coding in URL following a web visitor?

Hi Sarah,

Here's a post that talks about how to cookie the UTM paramater to address the issue.    https://nation.marketo.com/groups/dallas-user-group/blog/2016/08/04/utm-tracking-marketo-part-deux

Hope this helps.