URL Shortener in Custom Field

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Anonymous
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URL Shortener in Custom Field

We're looking to implement a referral program with our customers and as such, we've created a formula based field with custom urls to track sign-ups and their source based on customer IDs, however, these URLs are quite long with all the tracking and such.

Is there a way to convert this URLs in the field to a shortened version (each one being unique and thousands will be generated in a week) with something like a bit.ly API? Does anyone know of a marketo plugin/integration taht can be used to store this value in each record's field so that it can be used in emails and on landing pages?

1 REPLY 1
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Level 10 - Community Moderator

Re: URL Shortener in Custom Field

Yes, in fact you can call the Bit.ly API directly as a webhook.

It returns the short URL in the JSON property data.url.  Doc: Bitly API Documentation