Twitter Followers

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Twitter Followers

Has anyone come up with a simple solution to add to Lead Scoring if someone follows your Twitter page? Obviously complexities exist in determining e-mail address and linking them to Marketo lead e-mail etc.

3 REPLIES 3
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Re: Twitter Followers

Hi Chris,

You will need some 3rd party solutions to do this, or a dev that links Twitter API with Marketo's. And even though I am really not sure the Twitter API would enable you capture the email, making it quite hard to reconcile with the Marketo entry.

-Greg

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Re: Twitter Followers

Grégoire Michel's right on this. Like it or not, Twitter sunsetted their Lead Generation ads in February.​ He is also correct in his assumption - the Twitter API does not allow for email capture.  Unfortunately the 'out of the box' third party solutions which connect Marketo with Twitter either require a email to go into Marketo or a Twitter username to query twitter. The only solution is to setup a specialized integration that, upon a new 'follow' on Twitter, looks up matching information based on First Name/Last Name/whatever else you specify, and, if it finds a match, then changes scoring for the Lead accordingly. It looks like there are third party providers out there that can do this.

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Re: Twitter Followers

Thx

-Greg