Trigger a smart campaign by form submission on a non-Marketo landing page

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Anonymous
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Trigger a smart campaign by form submission on a non-Marketo landing page

We are planning a marketing campaign to blast a promo email to the leads. When they click on the links in the initial email, they will be redirected to a non-Marketo landing page with 4 CTAs. Based on the CTA they select, they will be asked to fill out a form. There are total 4 non-Markto forms on this non-Marketo landing page. Various follow-up emails will be triggered depend on which form they submit.

Besides adding the Munchkin code on the landing page, anything else we need to do to ensure we are able to trigger a smart campaign based on which form they fill out? Any suggestion from your experience is appreciated.


Thanks, Kaylee

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Anonymous
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Re: Trigger a smart campaign by form submission on a non-Marketo landing page

Hi Kaylee,

Have you seen the community article for using Marekto forms on non-Marketo landing pages?

https://community.marketo.com/MarketoArticle?id=kA050000000KyqgCAC

That's all you need to do in order to trigger a smart campaign based on a form fill.
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Anonymous
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Re: Trigger a smart campaign by form submission on a non-Marketo landing page

Hi Jenna,

Thank you for the post. Our client prefers to use non-Marketo forms. Is it possible to trigger a smart campaign based on a form fill using a non-Marketo form?

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Anonymous
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Re: Trigger a smart campaign by form submission on a non-Marketo landing page

I don't think you can trigger off a non-marketo form in any reliable fashion that covers both new, known and unknown leads.

You might be able to trigger off a "clidks link on web page" using the link on the submit button--but it would only work for known leads.  If the button is embedeed in the form, you may need to add the Munchkin to the post-form landing pages for each form, then trigger off "visits web page".  Again, the problem with this approach would be if someone forwards the email, or the page is visited by an unknonw lead, you wouldn't have the email address to which to send the post-form email message.

If you can convince the client to use Marketo landing pages and/or forms, you can either create a webhook or use the API interconnection to send the collected data  back into their system 

I've successfully used webhooks to collect webinar registration data in Marketo, then post directly to our client's webinar provider.  You'll have to get the format of their HTTP POST, then incorporate your tokens for the appropriate fields. 

For ON24, the webhook looks something like this:
http://event.on24.com/utilApp/r?eventid=xxxxxx&sessionid=1&key=xxxxxxxxxxxxxxxxxxxxxxxxxxxx&job_title={{lead.Job Title}}&firstname={{lead.First Name}}&lastname={{lead.Last Name}}&email={{lead.Email Address}}

 

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Anonymous
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Re: Trigger a smart campaign by form submission on a non-Marketo landing page

To trigger off a form submission from a non-Marketo landing page use Lead is Created with Source Type is Web Service API.

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Re: Trigger a smart campaign by form submission on a non-Marketo landing page

What if you want to track utm's as well? How would that work?