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Tracking who/how long leads viewed video on landing page

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Anonymous
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Tracking who/how long leads viewed video on landing page

Does anyone know if Marketo has the ability to show you who has viewed a video on one of your landing pages and how long they watched it? If not, any suggestions on what system to use to obtain that information?
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Re: Tracking who/how long leads viewed video on landing page

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Level 10

Re: Tracking who/how long leads viewed video on landing page

Kelly,

There was a thread or two on this in the past. I believe it takes javascript and other items to do this

Video Embeds
https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PTUjAAO

Vimeo
https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PUVYAA4

Tracking https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PJxXAAW
https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PI0jAAG
Anonymous
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Re: Tracking who/how long leads viewed video on landing page

I'm sure there are other ways around this, but we've had great success doing this with Vidyard. We can track if someone starts viewing a video, and then if they view it 25%, 50%, 75%, or 100% of the way through. All of that info can be pulled in as smartlist filters to use in campaigns, and implementation was super easy as well. Good luck!
Anonymous
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Re: Tracking who/how long leads viewed video on landing page

Sounds like an awesome program! Is the cost reasonable?
Anonymous
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Re: Tracking who/how long leads viewed video on landing page

Wistia also does this.

Re: Tracking who/how long leads viewed video on landing page

We just built a custom integration between Wistia and Marketo. It allows for exactly what you are looking for. It requires some custom development to work, but once you have it up and running you can attach each video to a program like the one in this screenshot and get some really nice metrics.

Wistia-Revenue-Pulse.png

Anonymous
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Re: Tracking who/how long leads viewed video on landing page

Hello,

I do not have the option of using vimeo or wystia right now, but I need to track if an embedded youtube video was watched on a landing page. I want to checge the program status for the page to "engaged" and need something to key off of.

I could find some onld content out there in the community, but all the links were broken.

Any thoughts?

Thanks much,

RM

Re: Tracking who/how long leads viewed video on landing page

Level 5

Re: Tracking who/how long leads viewed video on landing page

Hi Sanford,

In addition to tracking embedded YouTube videos (http://www.jeffrshearer.com/tracking-embedded-youtube-and-wistia-videos-in-marketo), is there a similar way to track embedded Vimeo videos on a landing page using the Vimeo's Javascript API (Player on Vimeo Developer API )?

-Tom

Re: Tracking who/how long leads viewed video on landing page

Absolutely! The Vimeo API is even more robust.