How can I receive more detailed information on the HTTP referral for anonymous visitors on our website?
If the original search keyword is not empty I only get data that provides a Google link that actually goes back to our website. I do not get information on the keyword the lead used. Is there a way Marketo can run a report to precise on those?
Thanky you for your response Josh! I am not running PPC campaigns as of yet. So I am only looking at SEO data: What was the search term that brought the visitor to our site?
You are right Marketo is most of the time not reading the data properly (see image). Some times I can see the search term however mosly not.
As I am not "owning" the link as it is coming from Google I am wondering whether there is a process to identify the search key origin. I would appreciate if you have a suggestion. Thank you.