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Tracking issue using tokens

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Tracking issue using tokens

Can anyone help me with a solution to my click tracking issue.

We have a tokeninzed webinar program. The email CTA is to register for a webinar using a token link to a registration landing page.

Token = {{my.reg link}}

Value in token = http://discover.companyname/landingpage.html

The link is not being tracked which I presumed is because the http:// is in the token value but I have tried it without the http:// and still no joy.

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Re: Tracking issue using tokens

Hi Michelle, as Sanford mentioned, this is known tracking issue in Marketo if you use the entire URL (with http://) within the token and link to it in the CTA.

Rather, the best practice for your CTA to track email clicks would be to hyperlink your CTA text with the following "URL" - http://{{my.reg link}} - essentially the http:// is outside of the token, and the rest of your URL is in the token. In this case, your {{my.reg link}} token value would be - discover.companyname/landingpage.html.

Hope that helps!

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Re: Tracking issue using tokens

The link is not being tracked which I presumed is because the http:// is in the token value but I have tried it without the http:// and still no joy.

Yes, this is a known rule.

Are you saying that with http:​// hard-coded in the href and only the hostname/pathname in the {{my.token}}, the link is assembled correctly but not tracked? Can you show the HTML you're using for the <a> (and highlight the code as HTML, please).

https://s3.amazonaws.com/blog-images-teknkl-com/syntax_highlighter.gif

Re: Tracking issue using tokens

Thanks Sanford. Now fixed.

Re: Tracking issue using tokens

Hi Michelle, as Sanford mentioned, this is known tracking issue in Marketo if you use the entire URL (with http://) within the token and link to it in the CTA.

Rather, the best practice for your CTA to track email clicks would be to hyperlink your CTA text with the following "URL" - http://{{my.reg link}} - essentially the http:// is outside of the token, and the rest of your URL is in the token. In this case, your {{my.reg link}} token value would be - discover.companyname/landingpage.html.

Hope that helps!

View solution in original post

Re: Tracking issue using tokens

Yes, this worked and now the link is now showing as clicked.

Re: Tracking issue using tokens

I'm trying out this method of placing the https:// outside of the token and I think it works, the link appears as a tracked link now, but the URL is several times longer than a normal tracked link. Is this OK? Do we know the reason for this?

Re: Tracking issue using tokens

Tracked links and mkt_toks come in many lengths, it's not unexpected.