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Tracking a Referral Page

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Anonymous
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Tracking a Referral Page

We're launching a new version of our site that, instead of having a form on every page, just has a button on every page that links to the Quote Request page. I want to track the page that refers users to the Quote Request page and be able to report on the high level metrics of the pages that refer the most people to the Quote page. It's not necessarily the landing page because they might visit several pages beforehand, and I find that the Original Referrer field will sometimes capture the previous page the lead was on, but other times it will capture the outside page the lead was on that referred them to my website. Or maybe I'm mistaken on that? I know I could use an URL parameter on each button on each page, but that might end up getting hard to manage. Is there a custom script I could use to capture the most recent referral page? Or is this something Marketo can capture natively? 

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Level 10 - Community Moderator

Re: Tracking a Referral Page

Thanks for moving.

When you trigger on Visits Web Page for a regular pageview, the trigger token {{trigger.Referrer}} contains the immediate referrer URL, if available.

Original Referrer wouldn't work for this for a variety of reasons, principally that it's only stamped once per lead.

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8 REPLIES 8
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Level 10 - Community Moderator

Re: Tracking a Referral Page

Can you move this to Products​? I'll answer it there.

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Anonymous
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Re: Tracking a Referral Page

Yes, thanks!

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Level 10 - Community Moderator

Re: Tracking a Referral Page

Thanks for moving.

When you trigger on Visits Web Page for a regular pageview, the trigger token {{trigger.Referrer}} contains the immediate referrer URL, if available.

Original Referrer wouldn't work for this for a variety of reasons, principally that it's only stamped once per lead.

View solution in original post

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Anonymous
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Re: Tracking a Referral Page

Thanks, it looks like that worked! Just to confirm - it doesn't matter that the lead is Anonymous at the time of activating the trigger for Visited Web Page, right? I just tested it, and it appears to have come through, but I want to make sure.

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Level 10 - Community Moderator

Re: Tracking a Referral Page

it doesn't matter that the lead is Anonymous at the time of activating the trigger for Visited Web Page, right? I just tested it, and it appears to have come through

It depends.

In theory, Anonymous leads are not supposed to go through SCs as of last year.

In reality, they still go through SCs except on selected Marketo instances.

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Anonymous
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Re: Tracking a Referral Page

Yikes! That's what I thought/feared. The majority of form fills we get are for new leads, so I'm worried I wouldn't be able to count on this campaign firing long-term.

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Level 10 - Community Moderator

Re: Tracking a Referral Page

No, it's fine as long as they become known. It's only staying Anonymous that's the prob.

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Anonymous
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Re: Tracking a Referral Page

Thanks for clarifying!