When someone clicks the token link in one of my drip emails, it takes them to Calendly to schedule a call with one of our sales team members. I want to track which email drip is resulting in calls scheduled- is there a way to map this with a token? I have the Zapier integration, but am unsure of what kind of field I'd need to create in either Calendly or Marketo.
Thanks in advance!
When someone clicks a Calendly link, it automatically stores these query params as part of the event:
There are at least 4 ways to use this information in Marketo w/Zapier:
 in a Marketo "Create or Upload Lead" action you can tell it to map those fields back to Marketo fields. I would recommend your Marketo fields be string fields like LastCalendlyCampaign, LastCalendlySource, etc. since they will be overwritten.
 use a Marketo "Add Lead to List" action but condition it on a Zapier filter, so you add to a specific list based on Calendly information:
 use the other Zapier actions, like Formatter, to translate the UTM codes into List IDs, then use "Add Lead to List"
 other methods, like calling a webhook to simulate a Marketo form post
Thank you! I'm not sure the UTM params will work on a token- the links to the Calendly calendars are pulled in from Salesforce based on lead owner. Is there an easy way to append UTM params on a token?
Hey Sanford Whiteman regarding your point  above, where do you see the option to add a Zapier filter? I can't see that anywhere..
It's not in the Marketo Zap itself, but a generic filter helper. But I don't use Zapier anymore having built a direct Calendly integration that can do a lot more...