Tracking Organic, Direct, Paid, Social Sources from form submits into Marketo

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Anonymous
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Re: Tracking Organic, Direct, Paid, Social Sources from form submits into Marketo

Thanks guys,

how does that work for an organic search or for someone who just comes directly to our website?

I'm told that Hubspot captures Organic as asource and am wondering how we tackle that in Marketo?

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Level 7 - Champion

Re: Tracking Organic, Direct, Paid, Social Sources from form submits into Marketo

You would need to set that up in a Smart Campaign that essentially says if the referral link is Google, to change the Lead Source to organic. Of course, you'd have to apply Constraints to make sure it's properly attributed.

Check out this post in the Community: Lead Source - Tracking traffic sources

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Anonymous
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Re: Tracking Organic, Direct, Paid, Social Sources from form submits into Marketo

Ha ha!

– saw that one already and it looked complicated – so I was hoping for something simpler!

I’ll give it a go…

Thank you

:-0