Curious if this scenario is doable.
We want to run a small campaign in which we turn to certain people (who are already in our Marketo database) via personal LinkedIn messages.
We would send the prospects a link to view a whitepaper, which is a link to the PDF in the Design Studio.
Is there a way for us to track this link activity (i.e. to see if anyone visited the page)? I ran some tests in Marketo and it doesn't seem like Marketo tracks these links?
Any other suggestions for how to make this work, even if "offline"?
Sure, this can be tracked. But the whitepaper needs to exist on a Marketo LP (or a page with Munchkin tracking) so that those that click on the link to the PDF can be tracked. PDF files alone can't be tracked.
Sanford Whiteman has documented an approach where you can provide a direct link to a PDF - but it must exist within the confines of your environment (a hidden landing page to bounce the user off of when linking to the PDF; and accessed by a define set of domains/sub-domains).