Track email clicks to another domain

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Anonymous
Not applicable

Track email clicks to another domain

Hey Marketo Mega Minds,

We'd like to be able to track email clicks with an href that directs them to an external website. We do a LOT of partner and cobranded emails and would like to be able to track the actual clicks within Marketo.

Let's use "http://www.mydomain.com" and "http://www.partnerdomain.com" as examples

Scenario 1

This link DOES have Marketo Tracking enabled. <a href="http://www.partnerdomain.com" target="_blank">Click Here</a>

When tracking is enabled, it will NOT send them to the partner domain and redirects to mydomain.com

Scenario 2

This link does NOT have Marketo Tracking enabled. <a class="mktNoTrack" href="http://www.partnerdomain.com" target="_blank">Click Here</a>

When tracking is NOT enabled, it will send them to the partner domain but it will NOT track the click.

Scenario 3 - Using a token

This link is populated using a token. <a href="http://{{my.Partner Token}}" target="_blank">Click Here</a>

Same as scenario 1, when tracking is enabled, it will NOT send them to the partner domain and redirects to mydomain.com

How can email clicks be tracked in Marketo AND direct them to an external URL?

Sanford Whiteman

1 REPLY 1
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Level 10 - Community Moderator

Re: Track email clicks to another domain

For a click to be logged as a Clicked Email, it needs to be redirected via a Marketo click tracking ("branding") domain.

You might want to create a secondary branding domain that's specific to this partner (click.partnerdomain.com) -- have them set up the CNAME in their DNS, of course -- but you must use some branding domain for this to work.