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Track Form Fills via Non-Marketo LP

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Level 5 - Champion Alumni

Track Form Fills via Non-Marketo LP

We have set up our webinar programs in the past by using one form on several different webinar (Marketo) LPs.   For every webinar we hosted I would create an event campaign and an LP specifically for that webinar. Then I could create a trigger campaign that would capture all form fills on the LP.

We are now using Wordpress (non-Marketo LPs) for our webinar LPs and were wanting to use the same procedure as I mentioned above.  Is this possible?  Or do we need to create a new form for each webinar to track form fills? Or is there a way to track the form fills from the single webinar form on the non-marketo LP's using the Munchkin?

Please help.

Sincerely,

Ande

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Level 6 - Champion Alumni

Re: Track Form Fills via Non-Marketo LP

Hi Ande,

as Jamie said you can certainly embed Marketo forms to Wordpress. The concern here as you mentioned is tracking which page they registered on and associating them with the right program.

Kristen wrote a series of blogs of potential ways of how to do just that using one global form:

Embedding Global Forms without Losing Tracking: Part I

Embedding Global Forms without Losing Tracking: Part II

Embedding Global Forms Without Losing Tracking: Part III

In our org we have a separate form for every high-volume page on our website (like contact us, free trial etc), as for the webinars we create them in Marketo and have a custom integration process that then iframes them into our Drupal page, this brings all the SEO benefits of having new content on your domain (for us these benefits outweigh potential issues with duplicate content)+ allows to use full Marketo functionality for webinars.

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Anonymous
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Re: Track Form Fills via Non-Marketo LP

Hi:

Every form has an embed code that you can use to embed right into your Wordpress page, so you can still maintain form fill tracking.

There is also a company that has an integration with Marketo\Wordpress here:  Launchpoint.marketo.com

But you shouldn't need that

Anonymous
Not applicable

Re: Track Form Fills via Non-Marketo LP

The embed code is really a javascript, just select the form in Marketo and go to the drop down at the top called Form actions, and select the embed code option.  You will see the code necessary to embed the form.

Level 5 - Champion Alumni

Re: Track Form Fills via Non-Marketo LP

Hi Jamie - thanks for your reply. We do use those embed codes on our LPs. Is it still possible to use the same form over and over again now that we aren't using Marketo LPs?  How we were able to differentiate the form fills in our previous process was to create a unique Marketo LP for each webinar.

Now that we are using Wordpress LP's can we still track that single form, even if they aren't Marketo LP's?

Here is a screen shot of the smartlist I would create:

form_fill.PNG

Level 5 - Champion Alumni

Re: Track Form Fills via Non-Marketo LP

Actually this blog post helped explain:

Embedding Global Forms Without Losing Tracking: Part III

And if anyone comes across this post. This is what I found: "add a customized version of the form code, so that when the form is loaded, you add a hidden field and pass a value into it to indicate which piece of content was retrieved."  Check out the post link above for details.

Level 6 - Champion Alumni

Re: Track Form Fills via Non-Marketo LP

Hi Ande,

as Jamie said you can certainly embed Marketo forms to Wordpress. The concern here as you mentioned is tracking which page they registered on and associating them with the right program.

Kristen wrote a series of blogs of potential ways of how to do just that using one global form:

Embedding Global Forms without Losing Tracking: Part I

Embedding Global Forms without Losing Tracking: Part II

Embedding Global Forms Without Losing Tracking: Part III

In our org we have a separate form for every high-volume page on our website (like contact us, free trial etc), as for the webinars we create them in Marketo and have a custom integration process that then iframes them into our Drupal page, this brings all the SEO benefits of having new content on your domain (for us these benefits outweigh potential issues with duplicate content)+ allows to use full Marketo functionality for webinars.

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Level 5 - Champion Alumni

Re: Track Form Fills via Non-Marketo LP

Hi Iryna,

Thank you for the links. The Part III is what will help me!