Track CTA links in Email - using smart campaign

Anonymous
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Track CTA links in Email - using smart campaign

Hi,

Question on how to track people with CTAs in  2 emails.

The goal of this email blast  is to track what people are doing when each time the email is sent -they click on a CTA or not and do they convert into an MQL for us?

We have 2 CTA in the email. One CTA is allowing customers to be contacted and another CTA clicked "to not contact them".  Once they click the cta it will go to a "thank you landing page" with resources like ebooks / whitepapers etc. How to track which ones clicked on which CTA?

CTA 1  >LP 1                             CTA 2 >LP 2

I have this set up:    why do I see red lines?

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1 REPLY 1
Level 10 - Community Moderator

Re: Track CTA links in Email - using smart campaign

I have this set up: why do I see red lines?

Because you included the protocol in the URL. You don't do that with Web Page in Marketo.

I wouldn't do what you're doing here with the Clicks Link in Email. Mail scanners will click links in your emails automatically, greatly skewing the results. You can't rely on "one-click" anything in 2018.