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Tokens in a Webinar campaign

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Tokens in a Webinar campaign

Hey everyone!

Im trying to set a webinar campaign in Marketo, but I would like to know if its possible to set tokens for an url (for example: to send to the attendees the link of the webinar record), for bottons (CTA in the emails and LPs) and for the image banner in the emails and LPs.

If that is possible, what are the tokens I can use to set the assets like that?

I will be waiting for your reply!

Thanks in advance!

Maria Leyton

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Anonymous
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Re: Tokens in a Webinar campaign

Hi Maria,

Yes, you can use tokens to send URLs for webinar programs. Here is a great article that details the steps you need to follow to create a URL token: Using URLs in My Tokens - Marketo Docs - Product Documentation

One of the most important things to note is to make sure you don't include the http:// inside the token because doing so will make the link untrackable. Hope this helps!

- Courtney

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Anonymous
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Re: Tokens in a Webinar campaign

Hi Maria,

Yes, you can use tokens to send URLs for webinar programs. Here is a great article that details the steps you need to follow to create a URL token: Using URLs in My Tokens - Marketo Docs - Product Documentation

One of the most important things to note is to make sure you don't include the http:// inside the token because doing so will make the link untrackable. Hope this helps!

- Courtney

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Re: Tokens in a Webinar campaign

Thanks a lot!