To what Extent does Marketo platform allows for deep segmentation

Highlighted
Anonymous
Not applicable

To what Extent does Marketo platform allows for deep segmentation

Hi Team,

Can anyone help me knowing to what extent does Marketo platform allows for deep segmentation of our database?

Thanks & Regards,

Zoheb Shaikh

5 REPLIES 5
Highlighted
Level 10 - Community Moderator

Re: To what Extent does Marketo platform allows for deep segmentation

You're going to have to define your requirements exactly, as there is no established meaning for that term, AFAIK.

Highlighted
Level 10 - Champion Alumni

Re: To what Extent does Marketo platform allows for deep segmentation

Agreed.

Smart Lists can do whatever you want as long as the data is there.

Highlighted
Anonymous
Not applicable

Re: To what Extent does Marketo platform allows for deep segmentation

As Sanford says, you might want to give us more details on what you are trying to do.

And as Josh says, Smart Lists are very flexible and allow you to query data that is in your lead's profiles, Custom Objects, user's behaviour on your web site and when receiving your emails, etc... you can also add custom fields in lead profiles to match your needs, etc.

We'll be able to give you a more detailed reply when you give us hints on your use cases.

Thomas

Highlighted
Anonymous
Not applicable

Re: To what Extent does Marketo platform allows for deep segmentation

Thanks Josh and Thomas, this helps:)

Highlighted

Re: To what Extent does Marketo platform allows for deep segmentation

Hi Zoheb,

All above comments are correct. Segmentation can be done in many ways and I guess it all depends on how far along you are and what you want to accomplish. I wrote up a post on the basics of personalization which may help if you aren't already too far along in your Marketo segmentation (can be found here).

Otherwise I would recommend reading through the product docs, there's a lot of good stuff there when you're wondering how features work:

Segmentation and Snippets - Marketo Docs - Product Docs

/Erik