We are considering adding a request demo form to our thank you pages (post-asset download). Instead of having them fill out their information again to request a demo, we are thinking of instead presenting a button with all fields hidden. So, basically they'd only see a request demo button with no first name, last name, email address, etc. fields visible.
What are your thoughts on this strategy?
It seems redundant to have them feel out their information again even with the form being pre-populated. Or are there reasons to have the lead submit their information twice?
Even better you can just use a form and turn on Known lead so all they have to do is click the button. You don't even have to pre-populate it so they don't get confused that they already submitted the first form.
If the intent is that the Thank You page is only available to known leads after form submission (it is not otherwise indexed or linked) then you don't need a form at all. By including just a [Request Demo] button (which you'll track using a Clicked Link trigger) you save 4 unnecessary network requests.
I would do either what Sanford Whiteman suggested and just have a 'clicks link on web page' trigger sending off the demo request alerts to your sales team, or you can do the 'known lead' form. However, I've had issues with the known lead form before and you have to code it to look correct.
The button option should look like it's leaving them on the current page and just have the inner section of the page flip to 'Thank you for requesting a demo' text. Otherwise you might end up with thank you page, upon thank you page etc etc.