Thoughts on B2B Sales Signatures - include/don't include photo of the sales rep?

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Thoughts on B2B Sales Signatures - include/don't include photo of the sales rep?

Has anyone A/B tested the scenario of adding a photo of the sales rep to their email signature for an email campaign? I'm curious if there's any significant increase in conversions.

(If this is not the place for this sort of question, please let me know.)

2 REPLIES 2
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Level 7 - Champion Alumni

Re: Thoughts on B2B Sales Signatures - include/don't include photo of the sales rep?

I haven't tested this, but sounds like a good idea!

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Re: Thoughts on B2B Sales Signatures - include/don't include photo of the sales rep?

I think the photo humanizes the sales rep but it depends most on how your audience responds. If you're using an email signature management solution then you should A/B test for conversions. Alternatively, you can add UTM tags to the links in their signatures to see which version performs best.