May seem like a silly question, but I', just starting out on Marketo, and was wondering about the full usage of the text-only version of an email. Is what displayed here only seem when you just send an email in text-only format, or is this also seen if an email recipient chooses to not view the email in html?
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Yes, it's designed for straight text emails. Sometimes you may want to send text only because it looks like it comes from a real person. But other times you don't want (or need) to send HTML and images. Many hard core IT people use text only to avoid tracking and potential viruses.
While most do not send emails as text-only, there are some applications, as Josh Hill has just mentioned.
To make it seem more personalized and that it came from a 'real' person would be one of these valid reasons!
Well, only the HTML version can ever result in an Opened Email activity -- but only if images are enabled. In other words, you can't tell the difference between an opener of HTML without images and an opener of the plain Text version.
If you tag your links as coming from the HTML version vs. the Text version, then Clicked Email activities will be distinct. But then you have to reckon with mail scanners making click tracking close to useless on its own. When paired with conversion tracking, however, it will give you useful data.
Thanks Sanford!! This definitely helps provide the exact context I was looking for. The link tracking would require some changes to internal processes for tagging, but in terms of actual opens, HTML w/images makes total sense.