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Syncing Email Invalid Fields to Salesforce

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Rebecca_Koonse3
Level 2

Syncing Email Invalid Fields to Salesforce

We need to allow Salesforce to see the "Email Invalid" field but it doesn't show up on the field mapping list. Has anyone connected this field to Salesforce before? Or have an idea of how we could.

We offer a paperless discount  to our customers who sign up for emails and that discount needs to be removed when an email is invalid therefore Salesforce needs access to this info so we can create an automated workflow.

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Grégoire_Miche2
Level 10

Re: Syncing Email Invalid Fields to Salesforce

Hi Rebecca,

The email invlid is a Marketo standard/system field, and cannot be mapped to a SFDC field.

Once you have create SFDC fields (leads and contacts) they should automatically appear as a new, custom field in Marketo.

You will have to run a triggered smart campaign that fires on "Data value changes" on the email invalid and as a flow step, change the value of your custom field, new value = {{lead.Email Invalid}}

And also, vote here :

-Greg

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8 REPLIES 8
Devraj_Grewal
Level 10 - Champion Alumni

Re: Syncing Email Invalid Fields to Salesforce

Rebecca,

Did you create a separate SFDC field entitled "Email Invalid" and then map these together on the Marketo side?

Rebecca_Koonse2
Level 1

Re: Syncing Email Invalid Fields to Salesforce

We have created a separate SFDC field but I don't know how to map it because the Marketo "email invalid" field doesn't show up on the list of unmapped fields.

Grégoire_Miche2
Level 10

Re: Syncing Email Invalid Fields to Salesforce

Hi Rebecca,

The email invlid is a Marketo standard/system field, and cannot be mapped to a SFDC field.

Once you have create SFDC fields (leads and contacts) they should automatically appear as a new, custom field in Marketo.

You will have to run a triggered smart campaign that fires on "Data value changes" on the email invalid and as a flow step, change the value of your custom field, new value = {{lead.Email Invalid}}

And also, vote here :

-Greg

Rebecca_Koonse3
Level 2

Re: Syncing Email Invalid Fields to Salesforce

Thank you! That's what I needed to know.

Grégoire_Miche2
Level 10

Re: Syncing Email Invalid Fields to Salesforce

You are welcome

Grégoire_Miche2
Level 10

Re: Syncing Email Invalid Fields to Salesforce

BTW, this campaign qualification rules have to be set to "every time".

-Greg

Grégoire_Miche2
Level 10

Re: Syncing Email Invalid Fields to Salesforce

Hi Devraj,

If you create a new field in SFDC, it will not map with a Marketo standard field.

-Greg

Devraj_Grewal
Level 10 - Champion Alumni

Re: Syncing Email Invalid Fields to Salesforce

Correct, thanks Greg, in which case, I would have also suggested having a trigger campaign ensure both the fields have the same value.