We've built a number of regional nurture streams with unique content specifically designed to engage our audiences in each region. We need to design a traffic director to route people based on their location into the correct steam filtered from smart lists. We are having some problems making it work and I'd be interested to hear from any one who has set up a similar master routing program.
This is called "traffic cop" in marketo land.
But unless you show us screenshots and describe the requirements, we can't help.
I'll have a crack at explaining what I'm attempting to do here. At this point I want to simply route traffic to either 'no nurture' a 'local audience nurture' or a 'global audience nurture'. I've created the no nurture track because we don't have enough info to assign a nurture track and I want to send those people a general email that will allow me to capture their location and bring them back into the nurture.
I've built 2 smart lists to filter local audience and global audience and have created a flow action (as shown below). I then want to be able to set nurture flow actions bringing them into the relevant engagement programme and stream.