I've been following a few tutorials (primarily Marketo Rockstars Guide) on building our Subscription Center, but I'm having a little trouble on the campaign/smart list side of things.
Our subscription center has three subscription options (Sub Newsletter, Educational Content, and Product Updates) and I want to make sure that if a person unsubscribes to one it doesn't automatically unsubscribe them from all. Does anyone have any good tool or ideas on how to set up my campaigns and smart lists?
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A few tips on this specific issue:
That's an interesting idea to base their subscription on their behavior. That might be something our team could use down the line. Thanks for the help.
If Unsubscribed=T, then Unsubscribe all. You can also do that in the flow steps - if Unsubscribed=T, then uncheck the others.
And I wouldn't be surprised if your unsubscribed rate doesn't move much. In order to get people to opt in, you'll need to specifically invite them to do so. better to have a separate campaign for each type, based on their behavior as Courtney suggests.
I find that unless you've built a great Naming Scheme or have clear Personas and identifiable preferences, the behavior filters will not always get you to a great spot for targeted programs. Totally possible to automate that though with a batch and separate Persona/Interest fields.
Also, be aware that the biggest issue with subscription centers is not to create the form, but to make sure that Marketo users comply with user requirements on the long term. This is a whole manual thing as you need to add the proper filters to any smart campaign target you will create.
I see what you mean, it would defiantly be beneficial to have an easier process for excluding people so they dont accidentally receive content.