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Subject line personalisation

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Level 2

Subject line personalisation

I am trying to personalise the subject line. However, I also need the following sentence to be different depending on whether the name field has a value.

I know the basic option is: {{lead.First Name}}, have your say on the new Evaluate website but without a name I end up with ",have your say on our new website."

What I want:

Personalised: Steve, have your say on our new website -

Non personalised: Have your say on our new website.

I'm sure the answer is simple but I can't find it anywhere!

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Level 8

Re: Subject line personalisation

Here's an easy way:

Flow Step: Send Email

Add Choice

If First Name IS NOT EMPTY, Send Email 1

Add Choice

If First Name IS EMPTY, Send Email 2

Email 2 just has a different subject line.

Chrome Legacy Window 662016 12636 PM.jpg

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5 REPLIES 5
Level 6

Re: Subject line personalisation

You're going to need email scripting since you're looking at tokenizing and using if/else statements.

Level 7 - Champion

Re: Subject line personalisation

There are a couple ways you can go about this without email scripting.

I would just create a segment based on whether or not someone has a first name, then make the subject line dynamic.

Level 8

Re: Subject line personalisation

Here's an easy way:

Flow Step: Send Email

Add Choice

If First Name IS NOT EMPTY, Send Email 1

Add Choice

If First Name IS EMPTY, Send Email 2

Email 2 just has a different subject line.

Chrome Legacy Window 662016 12636 PM.jpg

View solution in original post

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Level 2

Re: Subject line personalisation

That makes sense. Thanks Robb

Re: Subject line personalisation

Thanks this is useful.