Store UTM parameter as hidden form fields and sync them to SFDC

Highlighted
Anonymous
Not applicable

Store UTM parameter as hidden form fields and sync them to SFDC

Hey everyone,

we are capturing UTM parameter in hidden form fields and have created 3 new fields in SFDC to store those values.

I am seeing the 3 new SFDC fields in Database-Management > Field Management > Field Management

Screen Shot 2018-01-30 at 9.47.18 PM.png

but when I want to map them to Marketo fields in Field Management> Field Mapping the 3 new SFDC fields don't show up.

Screen Shot 2018-01-30 at 9.48.54 PM.png

What could be a possible reason for that?

Am I missing a step?

I am pretty new to this and thankful for any help!

5 REPLIES 5
Highlighted
Level 10 - Champion Alumni

Re: Store UTM parameter as hidden form fields and sync them to SFDC

Opportunity fields are "read only" - so they won't appear within the form editor.

Forms for Opportunity Fields

Highlighted
Anonymous
Not applicable

Re: Store UTM parameter as hidden form fields and sync them to SFDC

Thanks a lot Dan.

What you also suggest to create those fields on leads/contacts instead of opportunities?

Highlighted

Re: Store UTM parameter as hidden form fields and sync them to SFDC

Hi Kevin,

Believe me, this is the only way to be able to get them in Marketo and be able to add them to a form

-Greg

Highlighted

Re: Store UTM parameter as hidden form fields and sync them to SFDC

+1 on Dan.

Create these fields on leads and contacts in SFDC.

Furthermore, creating them on opportunities would mean that an opportunity would have only 1 source, 1 medium and 1 contact. This is a complete negation of modern Marketing reality, which is that t takes multiple touch points to make an opportunity.

Marketo offers you the capability to measure the contribution of Marketing to the business in a multi-touch mode.

-Greg

Highlighted
Anonymous
Not applicable

Re: Store UTM parameter as hidden form fields and sync them to SFDC

Thank you Greg!