Anyone have ideas on how to take all the different variations of the state and country field and standardize into a single value/format in mkto? I know you use a smart list to do this. But in the smart list do you have any recommendations on where to get all the variations from (eg california, ca, cali, etc) in order to set it to a single format (eg CA).
Maybe there is a module/plugin to do this?
There are dozens of threads on this and I've written about this on developers.marketo.com/blog.