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Social Sharing in Emails

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Anonymous
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Social Sharing in Emails

Is there a way to put the social sharing icons in an email? I know we can do this in an email, but not positive if its possible in an email. If so, can someone share a help article on how to configure this?

Thanks!
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Re: Social Sharing in Emails

Hi Marketo provides this functionality for landing pages only and there is no such way we can use social sharing buttons in an email. But there is an alternative. Your designer can create a social icon image also he can fetch from the web, add it inside an email, hyperlink it to the account/page you want to promote. Hope this helps!

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Level 10 - Champion Alumni

Re: Social Sharing in Emails

Sure, your designer can choose the icons and you can construct them to share with your name or pre-filled links to the content.

There are a couple of threads on this, but not sure where right now.
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Anonymous
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Re: Social Sharing in Emails

Is this similiar to the social sharing in a landing page?
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Re: Social Sharing in Emails

Hi Marketo provides this functionality for landing pages only and there is no such way we can use social sharing buttons in an email. But there is an alternative. Your designer can create a social icon image also he can fetch from the web, add it inside an email, hyperlink it to the account/page you want to promote. Hope this helps!

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Re: Social Sharing in Emails

Alok - We deliver a regularly scheduled email product and would like to include in the email an option for subscribers to share the email. I'm trying to use the links below, but when I send a an email (not a sample send) the links do not work. Any thoughts or ideas on what I am doing wrong?

LinkedIn

http://www.linkedin.com/shareArticle?url­={{system.viewAsWebpageLink}}

I also tried

http://www.linkedin.com/shareArticle?url­={{system.forwardToFriendLink}}

Facebook

https://www.facebook.com/sharer/sharer.p­hp?u={{system.viewAsWebpageLink}}

I also tried

https://www.facebook.com/sharer/sharer.p­hp?u={{system.forwardToFriendLink}}

Google Plus

https://plus.google.com/share?url={{system.viewAsWebpageLink}}

I also tried

https://plus.google.com/share?url={{system.forwardToFriendLink}}

Twitter

http://twitter.com/share?url={{system.viewAsWebpageLink}}

I also tried

http://twitter.com/share?url={{system.forwardToFriendLink}}

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Re: Social Sharing in Emails

Hello Michael,

The links which you've mentioned are actually Marketo system tokens:

{{system.viewAsWebpageLink}}

This is used if you want to view the whole email in the browser (instead of your email client) in a separate tab. If you have made any link as 'View in Browser', the whole email will be displayed to you as a separate webpage in the following tab.

{{system.forwardToFriendLink}}

This one is used if you want to forward an email to your friend or to anybody. Any link that is 'Forward to Friend' will open the email in the next tab where a pop up appears in which you can fill in details of the recipient (Name, Email ID) whom you want to forward to.

Here is an excellent video tutorial which can help you setting up Social sharing step by step Marketo Training How to Add Social Share Links to Email - YouTube

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Anonymous
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Re: Social Sharing in Emails

Thanks for sharing the video tutorial Alok.

While helpful, I am again surprised that something SO simple (and used by other inbound/engagement platforms) is missing in Marketo. Another item that has to be manually added/updated leaves a lot of room for error (much like UTM codes) - we are looking to use social sharing in a fair number of our email marketing messages and this is going to require a lot of work to get the links in and active.

Thanks for the instructions and it's nice to know I am not the only one who would love to see this as an added feature in Marketo soon!

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Anonymous
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Re: Social Sharing in Emails

I am actually having some trouble with the LinkedIn and Facebook versions of the URLs that Alex (video) suggests using. Twitter is fine, but on the other two networks, the URL is not populating (Facebook even tells me the URL is invalid) and, as a result, does not include a preview image.

As per the instructions in the video, here are each of the links I am using - any light anyone can shed would be much appreciated as I cannot figure this out!

NB: These links direct to our public facing website.

Hopefully someone can help me out!

Michelle

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Anonymous
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Re: Social Sharing in Emails

Hi Michelle,

The Linkedin url you specified worked for me fine.

The facebook one did not. But based on what was displayed on the page that loaded, it seems that your page url in that link might be wrong.

For example,

This link https://www.facebook.com/sharer/sharer.php?u=http://brightaspects.com/tags/integrations/

works but

https://www.facebook.com/sharer/sharer.php?u=http://brightaspects.com/tags/integrationsBROKEN/

https://www.linkedin.com/shareArticle?url=http://brightaspects.com/responsive-landing-pages-in-marke...would not as there is no page with that url on BrightAspects.com

For,

Facebook -

https://www.facebook.com/sharer/sharer.php?u=http%3a%2f%2fwww.visier.com/lp/forrester-tei-case-study...

Can you check if the url

http://www.visier.com/lp/forrester-tei-case-study-yahoo/Yahoo/Uses-Visier-Workforce-Analytics/

is correct? It gives 404 page not found error.

Rajesh

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Anonymous
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Re: Social Sharing in Emails

Hey Rajesh,

Those URLs are custom ones as per the video training that was included in an earlier post. Unfortunately, the Facebook one doesn't work properly in the format that the instructor suggests (this might be just a recent change that has done that) - the URL that you see a 404 error on is not my URL but the one that is created through that manual process.

However, use the link generator that another user submitted, http://sharelinkcreator.com/​ which created the link perfectly - apparently the extra information that the training video suggests you include for the Facebook link doesn't function properly.

When you use that generator, the above Facebook link now looks like this - http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.visier.com%2Flp%2Fforrester-tei-case-study-yah... .

I definitely recommend folks using the Email Share Link Creator - takes away the manual part of the process, reducing the likelihood of errors and issues such as I have experienced. At least until Marketo adds this as a standard feature

Michelle