Here is a clever and easy way to add social share links to Marketo emails:
Great tips Ryan. I was able to get simplified versions of those links to work and used program tokens to populate the URL we're sharing.
You won't be able to accurately report what someone has shared, only that they clicked the link to start sharing. When you click the link it will take you to the Social Media platform's sharing page where the link is prefilled. A lead can still pull out at any time.
To add to this; there are also other parameters that you can pass.
For Twitter for example you can pass this:
<a href="https://twitter.com/intent/tweet?url=URL&text=TEXT&via=YOURTWITTERACCOUNTNAME" target="_blank">Tweet</a>