Smart List - Visit Web Page and Not Visit Another - Set Up Questions

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Level 2

Smart List - Visit Web Page and Not Visit Another - Set Up Questions

I am trying to submit a support case for this, but am currently experiencing issues with that functionality. So in the meantime, I figured I would ask the community for feedback.

Here is my issue and current set up:

  • We have two separate websites where we have our Marketo munchkin code delivered and all of the information is fed into one system
    • If I place web page "IS" - Marketo says it is an invalid URL because the URL string contains specific keywords
    • If I place web page "Contains" - Marketo allows me to proceed with creating the smart list
    • If I just place the the keyword when using Visits Web Page; Web Page "Contains" instead of the whole URL - I believe it will search our other website as well, which I don't want it to.
  • We do not have salesforce integration, so I am looking at web behavior to create a nurture email based on the following:
    • User visits a product search page for a specific tool (there are two specified in the screen shot) and then DOES NOT go to the checkout step page
    • They are then added to a list that would feed into a nurture campaign
  • I currently have 0 members of the list.  I cannot preview or test to make sure I set this up properly.

Screen Shot 2017-07-19 at 4.05.34 PM.png

If I change it to the following where I just have it look for the product search page and then tell it the query string (as shown in image below) will that work instead?

Is there anyway to test this easily?

Screen Shot 2017-07-19 at 4.18.07 PM.png

4 REPLIES 4
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Re: Smart List - Visit Web Page and Not Visit Another - Set Up Questions

Hi Grace,

You have 0 members who would qualify because you're using triggers in a smart list step of a campaign- no one has qualified yet. Also keep in mind triggers are always "or" - they are not a filter. See this doc for more details: Understanding Batch and Trigger Smart Campaigns - Marketo Docs - Product Docs

So to preview or to see who has already met this criteria, make a smart list using the same criteria but use filters instead. You'll want to use advanced filter logic so it's visited either of those pages and did not visit the check out page.

Regarding searching for a product, it depends on your website's internal search. If the search query gets appended in the URL after someone searches then you can use the visited web page filter or trigger and use a query string constraint to include

e.g. if url was www.domain.com/search?q=DV164140-2 then you would use a filter with URL is "www.domain.com/search" and use a querysring filer constraint.

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Also see this helpful post on troubleshooting the web page filters Troubleshooting Visited Web Page Filters/Triggers Giving Invalid URL Message and Red Squiggly Line

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Level 2

Re: Smart List - Visit Web Page and Not Visit Another - Set Up Questions

Thanks for the feedback. I was trying to create an action based off the trigger and i had someone test the trigger but that is not causing people to flow into the program. This was set up to send the people that performed the triggers to be sent to a list which is referenced in the campaign to send an email.  I will go back and try the steps you recommended to see if I can pull it that way.

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Level 10 - Community Moderator

Re: Smart List - Visit Web Page and Not Visit Another - Set Up Questions

    • User visits a product search page for a specific tool (there are two specified in the screen shot) and then DOES NOT go to the checkout step page

You can't do this from a single Smart Campaign because it wouldn't make sense.

At the point the lead qualifies for the SC (i.e. the trigger fires) they haven't yet visited the Checkout page, even if they intend to. So you can't look back 4 hours and expect to find that pageview.

The only way to approximate this would be to add a Wait step and then Request Campaign to another SC that has the filter.

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Level 2

Re: Smart List - Visit Web Page and Not Visit Another - Set Up Questions

Thank you Sanford for the information. That makes sense what you said that i set it up the wrong way. I will create to different campaigns. Thank you for the feedback!