Smart Campaigns Triggered by Behavior in Marketo Gmail Plugin

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Anonymous
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Smart Campaigns Triggered by Behavior in Marketo Gmail Plugin

We're introducing the Marketo Gmail plugin to our sales team. I've had a request to see if the sales team can be alerted when emails they send through the plugin are opened/clicked. Is it possible to set up a smart campaign like this? Right now my options seem limited to emails set up for Marketo Sales Insight, not necessarily emails sent through the Gmail plugin.

Does anyone have any suggestions for this, or ideas where I might find the answer?

Thanks!

Mary

2 REPLIES 2
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Re: Smart Campaigns Triggered by Behavior in Marketo Gmail Plugin

Hi Mary Feild​,

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Have you tried a triggered Smart campaigns that uses the "opens sales email" and "clicks link in sales email" triggers, and a send alert or a add task flow step ?$

Another way to look at this is to look into the activity log of the lead that has been sent a sales email though the plugin. If something shows in the activity log, it's likely you can set t trigger on it.

-Greg

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Re: Smart Campaigns Triggered by Behavior in Marketo Gmail Plugin

BtW, the same question might be asked for Outlook plugin, is someone can give it a try ?

-Greg