Set up an email for new and old contacts

Anonymous
Not applicable

Set up an email for new and old contacts

Hi,

I would like to set up a marketo program - series of 4 emails  that I want to test.

Email 1 will go to old contacts

Email 2 will go to new contacts

Then I want to monitor how does our list react. I believe older lists will react less vs new list.

How do I set this up?

Then I have email 3 and email 4 for the same.

Email 1: Press Release

Email 2: Same type of topic but in a Video

Email 3: Same topic but "white paper"

Email 4: Same topic but "ebook"

These are a few things I am trying to do. I can explain more if this is not clear.

Need input on setting up in Marketo - including smart campaigns / flows / schedule etc.

Thanks,

3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: Set up an email for new and old contacts

You should go to my site and look for "journey session"

Generally these should be two separate email programs and Smart List A and Smart List B.

Then send a batch campaign to each list.

It sounds like you also want to setup a separate drip as well. There are a lot of ways to do this. I'd recommend, in your situation, just using 1 batch campaign per email per list. Once you have masted that, there are some other methods you could use. Please see docs.marketo.com.

Anonymous
Not applicable

Re: Set up an email for new and old contacts

Please provide your site link?

Maude_Belanger
Level 2

Re: Set up an email for new and old contacts