Sending operational emails to multi-location accounts using the same email address

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Sending operational emails to multi-location accounts using the same email address

Hi community, we market to small businesses who often use the same email address for multiple accounts and locations. Email-wise, yes, these are "duplicates", however they are attached to different accounts with different company info.

Ex: johndoe@coffeeshop.com is used for coffee shop a, coffee shop b, and coffee shop c. As a result, we have 3 contact records using this one email johndoe@coffeeshop.com:

johndoe@coffeeshop.com at coffee shop a

johndoe@coffeeshop.com at coffee shop b

johndoe@coffeeshop.com at coffee shop c

We would like to start sending out daily operational emails to each account with transaction information using tokens to populate the transaction info per account.

The problem is that we are only creating one global email per day, so the email asset is the same for every account. Since we allow duplicate emails to be used on different accounts, Marketo will only send the email asset one time to an email address. So with the given example, johndoe@coffeeshop.com will only receive one daily transaction email per day, even though there are three separate contact records spread across three separate accounts.

I've contacted support about this, but their answer was basically "Marketo isn't built to send the same email to the same email address regardless of the different account/company associations".

What solutions or workarounds should we try?

Thanks!

2 REPLIES 2
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Re: Sending operational emails to multi-location accounts using the same email address

Liliana,

A workaround you can use:

- Clone the operational email and send one to each account. Since the email content is the same but the actual email asset is different, as far as Marketo is concerned, you are sending a different email to that email address

Note that Marketo will de-dupe on batch email sends, so you cannot send to the same list of email addresses in the same email send or smart campaign.

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Re: Sending operational emails to multi-location accounts using the same email address

Hi Devraj Grewal​, thanks for your suggestion.

I should mention that we currently have ~2K accounts that are multi-locations, so cloning emails for each account is not a scalable solution.