Sending new content to subscribers

Lakshmipriya_Ra
Level 1

Sending new content to subscribers

Hi,

Let's say I have a website where new case studies, blogs etc are published weekly.

Readers can sign up to receive new articles ( or links to new content) via email

Whenever a new piece of content is published, all the subscribers should be sent the update email.

What parameters will be passed from my WordPress site to Marketo to trigger this campaign?

Can anyone who's done something similar please advise?

Thanks in advance.

Regards

Priya

2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator

Re: Sending new content to subscribers

Search the Community for "RSS" which is how this content is typically syndicated.

There are 2 major leaders in this space, as you'll read when you search, each with slightly different powers and approaches: Digesto and FeedOtter.

You will not be connecting to Marketo from WordPress. The services connect to your WordPress instance and handle running campaigns upon new content.

Lakshmipriya_Ra
Level 1

Re: Sending new content to subscribers

Thank you! I'll check it out.