Sending GoToWebinar confirmation emails in Marketo

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Anonymous
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Sending GoToWebinar confirmation emails in Marketo

I've integrated Marketo and GTW, and set up my webinar. I'm working on the email confirmation. The guide says to use {{member.webinar url}} for the webinar link, but how do I configure this correctly?

Thank you!

Crystal

2 REPLIES 2
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Anonymous
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Re: Sending GoToWebinar confirmation emails in Marketo

Hi Crystal

You need to connect the Marketo Program with the Webinar in Go To Webinar first. You can do this from the Summary page of the webinar program where it says Event Partner - not set. When you click on the not set link, it will open up a pop up where you can select the right webinar.

Then the Member URL will populate for any lead with a program status of "Registered". So when you set up the trigger smart campaign for the registration/confirmation email, make sure the program status change step happens before the email send step.

Hope that helps!


Bronwen

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Level 10 - Champion Alumni

Re: Sending GoToWebinar confirmation emails in Marketo

You need to add that token to the email confirmation that gets sent once you assign someone as Registered.

Create an Event with GotoWebinar - Marketo Docs - Product Docs