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Send an automated email to a specific opportunity after an opportunity is closed won

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Shailendra_Dube
Level 2

Send an automated email to a specific opportunity after an opportunity is closed won

I need to do following

Send an automated email to customer from opportunity owner after 2 weeks of close date

Create task in Salesforce for opportunity owner to call customer after 4 weeks of close date

Now till now i have done following

Created smart list with filter

  • Is Customer = True
  • Has Opportunity 😆 Has Opportunity = True | Stage = Closed Won | Type = New Business

Is above steps are correct?

Now in email what I have to added in From Address & Reply-to.

Can anyone help me give direction on this.

1 ACCEPTED SOLUTION

Accepted Solutions
SanfordWhiteman
Level 10 - Community Moderator

Re: Send an automated email to a specific opportunity after an opportunity is closed won

You can't use an Opportunity field as the recipient of an email.

View solution in original post

11 REPLIES 11
Nicholas_Hajdin
Level 7 - Champion Alumni

Re: Send an automated email to a specific opportunity after an opportunity is closed won

Hi Shailendra,

Have you built a lead lifecycle model? I recommend researching the Community on best practice setup if you haven't.

If you want the message to be automated, you need to be using triggers as opposed to filters. If you have a proper lead lifecycle model built, you would use the following smart lists and flow steps.

Smart List: Trigger - Data Value Changed: Person Attribute Person Status - new value is Closed Won.

Flow Steps

  1. Wait 2 weeks
  2. Send Email
  3. Wait 2 weeks
  4. Create Task
Shailendra_Dube
Level 2

Re: Send an automated email to a specific opportunity after an opportunity is closed won

Hi @Nick Hajdin,

Thanks for your suggestions. Yes we have lead lifecycle model implemented.

We have Lead Lifecycle for customer with Smart List :- Data Value Changes | Attribute : SFDC Type | New Value:is | Customer

So as per your suggestion i have added following trigger in Smart List

Data value Changes | Attribute:Is Customer | New Value True

Now in email what I have to add in From Address & Reply-to.

Nicholas_Hajdin
Level 7 - Champion Alumni

Re: Send an automated email to a specific opportunity after an opportunity is closed won

SFDC Type and Person Status are different when it comes to Lead Lifecycle Model. Typically, you are using the Person Status field in Marketo and syncing this field to SFDC. I would test to make sure the data value changes and opportunity filters you have setup as your smart list criteria will fire as you expect - you can change or remove the wait steps for testing purposes.

What is your question around From Address & Reply-to? Do you want the sales owner information to populate? If so use the token - {{lead.Sales Owner Email Address}}.

Shailendra_Dube
Level 2

Re: Send an automated email to a specific opportunity after an opportunity is closed won

What is your question around From Address & Reply-to? Do you want the sales owner information to populate? If so use the token - {{lead.Sales Owner Email Address}}.

We need to send email to Customer from Opportunity Owner

Nicholas_Hajdin
Level 7 - Champion Alumni

Re: Send an automated email to a specific opportunity after an opportunity is closed won

Is the Opportunity Owner the same as the Lead/Contact Owner? Or the Account Owner? See available options in Marketo Product Docs: SFDC Sync: Lead/Account Owner Sync - Marketo Docs - Product Documentation

Shailendra_Dube
Level 2

Re: Send an automated email to a specific opportunity after an opportunity is closed won

Yes  Opportunity Owner is same as Lead/Contact Owner

Nicholas_Hajdin
Level 7 - Champion Alumni

Re: Send an automated email to a specific opportunity after an opportunity is closed won

Great - then sounds like you have the information you need. Please mark this question answered.

Shailendra_Dube
Level 2

Re: Send an automated email to a specific opportunity after an opportunity is closed won

Another issue i am facing in email is i am not able to find token for Opportunity Owner email & Customer Email

Nicholas_Hajdin
Level 7 - Champion Alumni

Re: Send an automated email to a specific opportunity after an opportunity is closed won

You have said that Opportunity and Lead/Contact Owner are one and the same, so you will use the token I shared. Please review the Marketo Product Docs url shared as well. As for customer email, are you referring to the lead's email address? Review Marketo's Product Docs on tokens. Tokens Overview - Marketo Docs - Product Documentation