Scoring leads

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Anonymous
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Scoring leads

When exactly does the scoring process begin?  When we have their email address?  Or does it begin when the contact is still anonymous and adds to it after capturing the email address?

Thanks.
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5 REPLIES 5
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Anonymous
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Re: Scoring leads

Anonymous leads will be scored and the score does carry over when they become a known lead.  Leads become known in the system when we capture the email address.
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Anonymous
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Re: Scoring leads

Perfect!  Thanks so much!
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Anonymous
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Re: Scoring leads

Can you score someone without having a Salesforce campaign being set up/or that person in Salesforce?
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Anonymous
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Re: Scoring leads

Hi Sherin,

When a lead becomes known (when we capture their email address via form fill out, list upload etc.), the scoring process begins.

Thanks,

Danny

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Re: Scoring leads

Hi Danny,

In fact, it is a little more sophisticated. The scoring is applied for the first time when the lead becomes known BUT it can be retroactive and assign some score based on activities that occurred when the lead was still anonymous, such as visited pages or clicks.

-Greg